ABSTRACT
Internet content providers often deliver content through bandwidth bottlenecks that are out of their control. Thus, despite often having massively over-provisioned upstream servers, the content providers still cannot control the end-to-end user experience. This paper explores remote traffic shaping, allowing the content provider to allocate its share of a remote bottleneck link across its users using a metric other than TCP fairness, while remaining TCP-friendly to cross traffic on the bottleneck link. To evaluate this approach, we designed FlowTele, the first system that shapes outbound traffic on an Internet-scale network to optimize provider-selected metrics, using source control with neither in-network support nor special client support. Our extensive evaluations over the Internet show that by strategically reallocating bandwidth among provider-owned co-bottlenecked flows, FlowTele improves the provider's total revenue by roughly 20% - 30% in various network settings, compared with both (i) status quo TCP fairshare and (ii) recent practice by content providers that proactively throttles video quality during the COVID-19 pandemic, while being TCP-friendly to cross-traffic. Besides revenue, we also study other metrics, such as QoE fairness, that a content provider may wish to optimize using FlowTele. © 2022 Owner/Author.